This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the original lure that created a generation known as soft stick baits. With its slender profile and erratic darting action, this lure broke the boundaries and was the first to expose the effectiveness of having action that was imparted to be random in movement and not repetitive like all other lures before its time.

Originally developed to be a bass lure, anglers around the world soon found the effectiveness of this design in catching all gamefish, both fresh and saltwater. The unique action of the Slug-Go makes it an irresistible target for predatory fish, drawing strikes when other lures fail. Its versatility and proven performance have made it a favorite among anglers of all skill levels.

• Revolutionary slender profile and erratic darting action
• Effective for both freshwater and saltwater gamefish
• Available in sizes from 3″ to 12″ to suit various fishing needs
• Ideal for drop shotting and sea fishing
• Proven performance that attracts strikes when other lures fail